A product description is marketing copy explaining what a product is, its features, and benefits, designed to persuade customers to buy by creating a vivid picture, solving problems, and appealing to senses, often using engaging language, keywords for SEO, and scannable formats like bullet points. Its goal is to inform, engage, and ultimately drive sales by bridging the gap between a physical store experience and online shopping. 
 
Key elements of a good product description:
Features & Benefits: List key features (specs) and translate them into tangible benefits for the customer (e.g., “durable” means “lasts longer”).
Sensory Language: Use descriptive words (smooth, buttery, sparkling) to help customers “feel” the product since they can’t touch it.
Problem/Solution: Address a customer pain point and position the product as the solution.
Brand Voice: Inject personality and tell a mini-story to make it unique.
Scannability: Use headlines, bullet points, white space, and clear fonts for easy reading.
Keywords: Incorporate relevant words for search engine optimization (SEO). 
 
What it does:
Informs: Clearly states what the product does and its value.
Persuades: Uses powerful words (imagine, discover, new) to entice purchase.
Qualifies Buyers: Helps customers self-select if the product is right for them.
Reduces Returns: Manages expectations, leading to fewer disappointed customers.